Information Architecture & User Experience · Strategy & Consulting
Like a house, every mobile app or website starts with a blueprint. Our IA and UX experts build the plan for high-performance apps and websites — site maps, mock-ups, wireframes and user flows.
Information architecture is what makes using your product possible. Most websites and apps need their content divided into parts, so it can be understood quickly by users and organised so they can find every feature the product has.
Strategy & Consulting
There is a strong connection between the two, but while UX involves a great deal of information architecture, they are not exactly the same thing.
The two concepts are closely linked: without good IA there is no logical and effective user experience. IA works as the foundation on which the interface is developed, opening the door to all the other aspects of UX design we know and love.
UX is much broader, and includes several aspects of the user’s experience that IA never touches — such as making sure the interface is pleasant and responds to certain psychological needs of the user. In contrast, information architecture is much more focused on the user’s goals and cognitive effort usage.
Since 2014
Strategy & Consulting
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Every project follows the same four steps — requirements, contract, development and maintenance.
Every great business starts with a small idea. We listen to you and hear every small detail about your ideas and plans. Our analysts are not only techies but good market researchers too — they analyse your idea from all dimensions and come up with the perfect plan, exclusive to your business model.
A well-documented project completes faster than any other. Our in-house talent brainstorms on your ideas and carves the path towards the success of the project — the SRS (Software Requirement Specification). We present the SRS to you and sign the contract to develop the software as per it.
This is where the magic begins. We focus on user experience extensively so your product is readily accepted by its audience, and keep you in the loop by sharing prototypes and demos regularly — with alpha and beta builds for your registered beta users.
As you begin your journey into the market, we stand by your side. We make sure your product is available to users all the time and adapts to keep pace with rapid change in technology. We love to work together with our clients for the long term and see our creations grow.
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