Brand & Campaign Strategy · Strategy & Consulting
Broadcast your brand and bring your strategy to life. We provide creative direction to advertising, media and marketing, coordinating online and offline efforts cohesively.
An effective marketing campaign always begins with a solid strategy. Whether your goal is to raise brand awareness, drive more installs or retain high-lifetime-value users, it pays to step up your branding game. It helps your target audience remember your brand, which is followed by gaining their trust, which leads to conversion. Here is how a branding campaign strategy works in practice.
Strategy & Consulting
To reach the goal of increasing brand awareness and pushing for as many installs as possible, sequential messaging was used. The branding campaign ran for fourteen days, with the days divided equally between two phases.
Phase one is the pre-registration phase, done before the app is launched in the app store. Its primary purpose is to hype the target audience. If the branding campaign were a movie, phase one would be the trailer — and in this example the trailer had two parts, or two messagings.
The first messaging highlighted a feature of the new app, while the second introduced the new game characters. The character design delivered a click-through rate (CTR) 9% higher than the new-features design.
The second phase takes a more aggressive sequential-messaging path: six creative ads in sequence were shown to users who had not installed the app after the pre-registration phase. The six creatives were applied separately to three audience segments to make the ads more personalised.
This makes sense, given that the campaign targets users who have not installed the new app. It also shows that even though sequential messaging is beneficial for installs and brand awareness, the first ad is often already enough to entice users to download the app.
Looking at the results of the two phases, we have again proven that creative plays a huge role in successful campaign performance. Making users excited about the new app with enticing ads, sparking curiosity by showing the new features and characters, and using 3D effects to make the ad more memorable all improve the chances of a positive reception for your new app.
Since 2014
Strategy & Consulting
Information Architecture & User ExperienceLike a house, every mobile app or website starts with a blueprint. Our IA and UX experts build the plan for high-performance apps and websites — site maps, mock-ups, wireframes and user flows.Read more
Annual Maintenance ContractWe offer installation, servicing and support of computer hardware, software and networks. After installation, or under an AMC, we provide professional support both on-site and remotely.Read moreHow we work
Every project follows the same four steps — requirements, contract, development and maintenance.
Every great business starts with a small idea. We listen to you and hear every small detail about your ideas and plans. Our analysts are not only techies but good market researchers too — they analyse your idea from all dimensions and come up with the perfect plan, exclusive to your business model.
A well-documented project completes faster than any other. Our in-house talent brainstorms on your ideas and carves the path towards the success of the project — the SRS (Software Requirement Specification). We present the SRS to you and sign the contract to develop the software as per it.
This is where the magic begins. We focus on user experience extensively so your product is readily accepted by its audience, and keep you in the loop by sharing prototypes and demos regularly — with alpha and beta builds for your registered beta users.
As you begin your journey into the market, we stand by your side. We make sure your product is available to users all the time and adapts to keep pace with rapid change in technology. We love to work together with our clients for the long term and see our creations grow.
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